Walmart Affiliate Program Review – Best For Beginners?

As you may or may not know, Walmart has an affiliate program and it is starting to give Amazon a run for their money. In this Walmart Affiliate Program Review, I will give you all the details of the affiliate program including if it is the best program for beginners. Walmart, like Amazon has trust and authority in the market. If you are promoting affiliate products on your website and a potential customer clicks on your affiliate link and they see they are purchasing from Walmart, they will be more likely to spend their money than if they land on an unfamiliar affiliate website. Also, one thing the Pandemic has taught us is that people make a very large number of purchases online these days. This makes it a tremendous opportunity for Affiliate Marketers.

What is The Walmart Affiliate Program?

Walmart Affiliate Program Review

Walmart, unfortunately, is one of the few companies within the retail space that is not really seeing financial difficulties. One reason for this, is that they have embraced the idea of Affiliate Marketing. Affiliate Marketing and the internet are definitely changing the way consumers purchase products and services. This is just a known fact. If you haven’t already dipped your toes in affiliate marketing, now is the time to do so. There is definitely massive opportunity out there to earn extra income. Even job replacement type of income is possible and as we live in an environment where traditional 9 to 5 jobs is in jeopardy, this is a way to off-set this problem.

I am sure you know who Walmart is. The Walmart Affiliate Program is a great way for you to earn revenue by placing text links, banner ads, or any other Call to Action (CTA) on your website or blog to refer customers to Walmart. You will receive money in the form of commissions every time a visitor follows your affiliate link and than completes a qualifying transaction. This is really the heart of Affiliate Marketing in general. You are a third party individual who helps a company who has an affiliate program in place to drive traffic and sales from their website in exchange for revenue.

How Does the Walmart Affiliate Program Work?

It is easy to sign up for the Walmart Affiliate Program. Walmart uses a company called Impact Radius who is an Affiliate Service Provider. They provide Walmart Affiliates with a simple interface intended to track their sales, click-throughs, commissions and impressions. As an affiliate you are provided with professionally designed banners and text links within a weekly newsletter. You can also generate specific text links to anything on, any time you want. If you place these text links or banners on your blog you can than attract visitors to follow these links and banners to the Walmart website and when they complete a qualifying purchase you are credited with a commission to your account.

It is easy to become a Walmart Affiliate, it is completely free. You just need to fill out an application here, and than once you are approved, you will start receiving their weekly newsletter as well as affiliate tools and resources.

Is the Walmart Affiliate Program Good For Beginners?

I believe the Walmart Affiliate Program along with the Amazon Affiliate Program are great for beginners. The reason I say this is that if you can show price comparisons on your website between Walmart and Amazon, you start to build trust from your website. So, if you are a beginner and your website is in the early stages of development, comparing prices with Walmart and Amazon tends to add value and you can gain trust as a website owner and affiliate marketer.

If you do not have a website or blog, I highly recommend that you get one. It is easy to learn how to create a website and earn money from it.

Another reason this program is good for beginners is that of the vast array of products that are available at Walmart. These products can really fit into just about any niche you decide as an affiliate to get involved with. Below are just a few advantages and benefits of becoming a Walmart Affiliate:

  • Becoming a Walmart affiliate is free
  • The low prices offered by Walmart are quite appealing to potential customers
  • An awesome commission structure (see chart below) that pays 1-4% or $10 per sale depending on the product line
  • professionally designed banners and text links to use on your website or blog
  • Free newsletters with resources to help you with your affiliate promotions
  • Data feeds with information on top-selling and exclusive products
  • extra opportunities such as contests and other incentives
  • A dedicated team to help you with your promotional efforts.

How Much Can You Make As A Walmart Affiliate?

As a Walmart Affiliate you can make a great amount of commissions mainly because of the huge number of products that Walmart sells. Depending on the product category, you can earn anywhere between 1% to 4% of the sales and, for Postpaid Mobil devices you can earn $10 per sale. The percentages are based on the categories of the products, For example, toys, books, sporting goods, automotive, hardware and tools are just a sampling of the products you can earn 4% commission on.

Below is a Referral Schedule that breaks down the commission rate by product type:

Walmart Affiliate Program Review - Referral Schedule

Now these percentages may seem to low, however, when you take into account the number of items a typical Walmart customer may put into their shopping cart, the dollar amount can really add up. Also, commissions are paid monthly and are based on total net sales you make for the month. These, of course, do not include returns, sales tax or shipping and handling.

The Walmart Affiliate Program does offer a cookie rate of 3 days. This means that if someone clicks on your affiliate link from your website, any purchase they make during the 3-day period, will get credited to you as an affiliate.

Pros and Cons of the Walmart Affiliate Program


  • Easy sign up with quick approval
  • Competitive commission rates (especially compared to Amazon)
  • They always pay with no delays
  • very respected and trusted brand
  • weekly newsletter
  • Very good and useful affiliate marketing tools
  • Competitive cookie rate


  • In some categories, low commission rate of 1%
  • Only works in the US
  • Competes with Amazon and Target


Final Thoughts

As you can see from this Walmart Affiliate Program Review that Walmart would be a great Affiliate Network to partner with. You have a huge product line at your finger tips to promote to fit any niche you may be interested in.

One of the best ways to begin earning money with the Walmart Affiliate Program is through creating your own Website, specifically, a blog. Websites and blogs are the number one way people learn about products that mean particular needs that they are actively searching for. Once they land on your site and see that they can purchase from Walmart without having to search further, the more likely you will get a sale.

For example, say someone typed in “best Flatscreen TV’s at Walmart”, and your blog post came up in the search on the first page of Google. Can this type of visitor get anymore targeted if you happened to have a blog article about the features and benefits of certain Walmart Flatscreen TV’s? Furthermore, how would you like to learn how to do this step by step?

I have a simple four step formula that teaches you exactly how to create your own blog in any niche so that you can not only make money from the Walmart Affiliate Program, but others as well.

Check out this Simple Four Step Formula for free here.

You will get free access to the best affiliate marketing training on the internet and get hooked up with over two million like-minded affiliates who share their experiences and training from the most amazing online community available today.


10 thoughts on “Walmart Affiliate Program Review – Best For Beginners?”

  1. Hi Ralph,

    Good to share your post for valued information!

    Would you know if Walmart Philippines is connected internationally?

    If yes, will it be better to compare Walmart with other known distributors here?

    I personally shop online but I am not quite happy with the quality of the product choices of the leading distributors. I think I will have an edge selling to quality products’ seeker if I will be an affiliate marketer of Walmart. It has been known here but not for online shopping. I am not updated for any change.

    • Hi Rose, thanks for visiting my Walmart Affiliate Program Review. To answer your question, you can be a Walmart Affiliate from anywhere you have an internet connection. It is not limited to location. This is because you can promote Walmart products to anyone living in the US from the Philippines. It is really just a matter of the product being shipped to the buyer. 

  2. Hello Ralph, I think that I read your article at the right moment. I always thought to apply to Walmart as an affiliate, but up to now, I didn’t do it. It seems very attractive, 4% commission rate for my niche products and 3 days of cookie rate are better than what I can get from Amazon. 

    Thank you for this helpful information. I think of taking action now.


    • Thank you Alketa. I am glad the Walmart Affiliate Program Review helped you decide to pursue this opportunity. I always like to see alternatives over Amazon, for they have been changing up their rules of late, and not for the better. 

  3. Hi there Ralph! This seems to be a wonderful option to join because Walmart is a trusted company. And selling Walmart products is easy. The same thing applies to Amazon. I don’t mind having low commissions because the number of purchases and the repetition are high. I’m excited to join them!

    • Thanks Ann for your feedback. Yes, I completely agree. Both Walmart and Amazon are very trusted brands and the low commissions get off-set by the larger number of potential purchases. 

  4. Thank you so much for the amazing article!  I agree that Walmart has a great affiliate program for those who want to utilize them, and is amazing for beginners!  Walmart and Amazon both have such a wide variety of products that I find the beginner would be missing out by not using them in the site!  It is a little hard to deal with the low commission rates in some instances, but it’s hard to argue against such a vast line of products that can be used for affiliate marketing!

    • I agree Jessie, and thanks for the feedback. The low commission rate can certainly be offset by more sales. I once heard a very experienced marketing trainer once say “more sales tend to offset anything negative about your business”. 

  5. Hello there! Oh wow, I have been looking for a walmart affiliate program review for some time now. I currently am only using Amazon’s affiliate program and that may expire soon so I was thinking of going for walmart’s program next. From your review, it really seems like a great opportunity to incorporate into one’s business. How user friendly is it to add walmart affiliate links to one’s site? Is it quite similar to Amazon’s? Thanks for compiling this review.

    • Hi Mike, thanks for visiting my site. Great question. It is very easy to add affiliate links to your site. They use a system known as Walmart SDK, which is designed to let you drive sales right in an app or on your website. SDK components include a BuyNow button which can be placed next to a product offering on your site or in a mobile application. It can even be configured to directly add the product to the cart on


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