GetResponse Email Marketing – A Complete Review for 2020

As many of you know, email marketing is one of the best ways to sell affiliate products online. In fact, it is the second best way to earn an income online followed by content marketing utilizing search engine optimization or SEO for short. Once you start ranking your website on the first page of Google, it is certainly time to practice email marketing. But what email marketing platform should you use? Is GetResponse email marketing the best platform for your money?

In this review I would like to review GetResponse and really focus on this question to see if it is indeed the best platform to use. There are a good deal of email marketing platforms to choose from that offer very similar features and benefits, so it is worth the time and effort to choose the one that provides the best value for your money. So, let’s jump right in and discuss the first and obvious question.

What Is GetResponse Email Marketing?

GetResponse email marketing is a platform that allows you perform quite a few functions for your business. Whether that business be online or offline. These functions include the following:

  • Create emails which can be sent automatically to your subscribers on your mailing list
  • Import and/or host a complete mailing list and capture different types of data onto it.
  • Automate the sending of emails to your list of subscribers through the use of their built in autoresponders.
  • View, analyze and make decisions related to your email marketing campaigns. Things like click through rates, email open rates and a host of other metrics that help you improve upon your goals for your business.

GetResponse has been around a long time. In fact, their website launched in 1998. They have set the stage for email marketing and have been one of the main autoresponder and email marketing companies for both online and offline business for many years now.

In recent years, GetResponse has really moved forward to include not just email marketing but, landing page creation, webinar hosing, CRM (Customer Relationship Management) and now has a pretty impressive automated funnel builder. We will discuss their new funnel builder later on. They have also remained very competitive in price starting as low as $15 a month for an unlimited number of emails to 1000 subscribers to be added to your email list.

Who Is GetResponse Really For?

GetResponse Email Marketing

Over 350,000 people use GetResponse for their email marketing needs. People who are in online marketing, Bloggers, small business owners, advertising agencies, people who run e-commerce online stores, and a host of others. Any business that wants to utilize email marketing as a way to reach potential customers’ can benefit using an automated email marketing platform like GetResponse.

GetResponse has really shown the industry that automation is the key to success, and business are really seeing that the more they can automate the more room they have for growth. When you really look closely at what the larger businesses such as Walmart, Walgreen s, CVS and a host of others are doing, they are collecting your email address and then sending out offers to you via email, and they have this process automated. This way they are following up with their prospects on complete autopilot.

So, from the small mom-and-pop operations to the large corporations, to the online marketing world, many can benefit from the automated platform that GetResponse offers and continues to improve upon

Features and Benefits of GetResponse

GetResponse offers a multitude of features with corresponding benefits. The main thrust of these features include the following products for any business: GetResponse Email Marketing

  • email marketing
  • marketing automation
  • Landing pages
  • webinars
  • transactional emails
  • CRM

So, let’s discuss each one of these products separately and then we will show a price structure for the various packages that they offer.

Email Marketing

The GetResponse email platform allows you to create awesome looking emails in minutes using an easy “drag and drop” feature that allows you to build responsive emails that simply look amazing because you can choose from hundreds of industry-specific templates that are ready to customize, or create your very own design your way.

You can send your potential customers’ relevant emails that they actually want to open and when they want to read them. The tools that are provided are designed so you can easily nurture your leads through each stage of the funnel process. All the way from freshly produced leads to repeat customers’. All with great deliverability.

Marketing Automation

The marketing automation feature allows you to automate your entire sales funnel process so that you can completely automate the entire customer experience. This is done through awesome drag and drop technology that expedites everything you want to accomplish. The great thing is this can be done without complicated coding or requiring the high cost of outsourcing.

What this automated workflow can do for you is essentially guide your customers’ from signing up to your email list to purchasing your product, or do whatever your call to action is. This is done through creating marketing automation workflows with conditions, actions, and filters that you design to map out the entire customer experience.

You can track the customers’ behavior in different scenarios and get a real time view of their behavior. All of this through automation.

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GetResponse Email Marketing – A Complete Review for 2020

Landing Pages

OK, this is one feature of GetResponse that was the tipping point for me. I have used a good deal of email marketing companies and autoresponders in the past that have such poor landing pages that it forces you to purchase other software or other expensive landing page creators, and these landing page creators and builders are not cheap by any means. Of course, they all integrate with many autoreponders, but why should you have to purchase another platform.

It is much better to be able to all of your marketing needs in one platform. That is exactly what you get with GetResponse email marketing. It simply does it all. You can create an awesome and professional landing page within minutes. Plus, you can choose from hundreds of different industry specific templates or create your own without a complicated coding. Very user-friendly and easy to work with.

GetResponse Email Marketing


With GetResonse you can make webinars easily. These are a great addition to your lead generation strategy. You simply choose a time and date and then create a link and then share that link with anyone you want without any complicated installation or downloading any software.

Utilizing interactive tools like YouTube videos, advanced screen sharing, polls, questions and a chat functionality, you can create real-time interactions that create a live message to your audience. The thing is, webinars work amazingly well for converting prospects into customers’.

Transactional Emails

If you have an e-commerce platform, or a CMS, these transactional emails can be integrated into the GetResponse platform. It’s really easy to set this up and configure. This way you don’t have to have separate email services for your email marketing data base and transactional emails.

You can send all of these emails in one platform making things much simpler. This includes order confirmations, receipts, notifications and more.


you May be asking what CRM actually means. It literally stands for Customer Relationship management. Which is a system or strategy for the managing of client interactions, which allows you to deal with future and current customers’, optimizing and systematizing relationships with them.

This feature allows you to visualize you sales process at a glance and convert more customers’ into sales. Plus, you can customize your sales pipeline and easily spot opportunities. Plus you can set your own stages to match your business processes into the sales funnel. This segues nicely into the next question.

Can You Build Funnels With GetResponse?

GetResponse Email Marketing

Well, if you had asked this question a while back, the answer would be no. Well, at least not as good as what was recently introduced. The GetResponse Autofunnel. Not only that, but GetResponse just recently allowed all users to test drive the auto funnel for free for 30 days. Not matter what their plan level is. This is huge because this auto funnel has some other features that are simply awesome.

First of all you get:

  • GetResponse social ads’ creator
  • GetResponse Facebook and Instagram ads’.

In addition to this you get 5 different funnel types:

  • quick sales funnel
  • full sales funnel
  • list building funnel
  • free webinar funnel
  • paid webinar funnel


To Try GetResponse Free Click Here

as mentioned in the video, this auto funnel is, well as the name indicates, automated. The automation features are really pretty impressive and really does simplify the funnel building process. There is a lot of mention online, especially in the internet marketing niche, about the importance of building a sales funnel. There is also a lot of hype surrounding this, because many online gurus are pushing products cost up to $100 a month to create sales funnels.

The automated funnel system that is offered through GetResponse is way better when it comes to value and automation. Many of these other products are difficult to use and require a bunch of training and support in order to create a simple funnel process. Which leads us to the next section, yes, you guessed it, training.

Does GetResponse offer Adequate Training?

GetResponse Email Marketing

This is another area where GetResponse totally delivers. Training. The quality of professional training you get from GetResponse is amazing.

Some of the most popular training that they provide include:

  • GetResponse List Building Program
  • List building Mini Course
  • CRM Course for Small Business

The list building program

is a training that is designed to help customers’ build a totally responsive email list and increase sales with it in just 90 days. Plus, this training is absolutely free. It’s not just for paid members, but for everyone.

By the time you have gone through this course, GetResponse claims, you should have an engaged list of at least 1,000 subscribers.

Now I have actually gone through this course and I can tell you it compares with courses that I have paid hundreds of dollars for. There are a total of 90 lessons in this course and the GetResponse University delivers it in the most professional way I have ever seen in a free training.

Plus, after completing the course, they give you a certificate of completion that acknowledges you as an expert in the techniques of list building.

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GetResponse Email Marketing – A Complete Review for 2020

The list Building Mini Course

teaches you how to build a list of engaged subscribers and stop conversion leaks. This course is tailored to meet offline as well as online business needs.

It is a six part course, that will teach you how to:

  • use loyalty programs, partnerships and incentives to grow your email list,
  • give your social media a huge boost,
  • send a killer email to your list.

CRM Course For Small Business

This course teaches you everything you need to know about CRM or Customer Relationship Marketing, and how it integrates with other features of the GetResonse platform. It is composed of six lessons and designed for startup company’s, not just big companies with big budgets.

The course includes:

  • CRM basics and best practices
  • The basics of inbound selling
  • Real world examples
  • CRM segmentation best practices
  • Customer relationships and inbound selling
  • How to link and email marketing and automation
  • CRM as a process management tool

So as you can see, the GetResponse University has some awesome training available, and this is just a sample of what they have to offer.

Since GetResponse is an affiliate marketing tool, you may want to try a great affiliate marketing training program. My recommendation is the Wealthy Affiliate University. They have awesome affiliate marketing training and you can try it for free.

GetResponse Pricing

GetResponse Email Marketing

Try GetResponse For Free – Click Here


so, as you can see GetResponse email marketing is an all in one platform. From email marketing to an automated funnel system. It truly has it all when it comes to online and offline marketing. Whether you are a large business or a small business, it does not matter. Plus, the GetResponse University offers top-notch training and it’s free for everyone.

In addition to that, you can try GetResponse for 30 days without even giving them a credit card. This way you can actually get a full view of what they have to offer without spending a dime. If you were simply looking for an autoresponder, you have not only found the best value for an autoresponder but much, much more than that. It is truly a one stop platform that fits all of your marketing needs


$15/mo to $100/mo



Landing Page Creator


Auto Funnel System




Customer Service



  • Great AutoResponder Deliverability
  • Customer Service and instant chat featrue
  • Auto Funnel is awesome
  • Landing page creator is easy to use
  • Great cost value


  • Some Landing Page templates are outdated

19 thoughts on “GetResponse Email Marketing – A Complete Review for 2020”

  1. I finished your post on GetResponse feeling like It is definitely a helpful tool in online marketing to build an email list. So many people say that the power is in the list.
    Thank you for writing such a detailed post about email marketing.
    All the best

    • Thanks Will, I am glad you liked the post. Yes, GetResponse email marketing is certainly a helpful tool for online and affiliate marketing. Building an email list is the second most important part of affiliate marketing. Only followed by content and SEO

    • Hi Rogier, yes the landing page templates are great. They have definitely improved them over the years and the selection is awesome and very professional looking as well.

  2. Hello and thanks so much for sharing, it is so good to know that there are tools out there which can help to drive traffic. Building an email list is so important because this is the lifeline of online business. This program seems to offer so much value.

  3. When I got to the subheading “Landing Page”, I stopped and read it 3 times. I never started a campaign because I could not find a company with a landing page. For me, it was just too complicated to use 2 or more components for a campaign. And like you stated pay expensive prices for software. 

    I am definitely bookmarking this article. I like that GetResponse is a kind of one-stop shop. I was surprised to see that you can create webinars. 

    I want to do some more reading on them but I like what I see and will do their free trial offer. 

    • Thanks for the feedback. Yes, the landing page creator is one aspect of the GetResponse Email marketing platform that was the tipping point for me as well. When you join for the free trial, check out all of the templates you get with the landing page creator. They allow you to create real professional looking landing pages in minutes. Very user friendly indeed. 

  4. Hello Ralph, I must say that this article is very helpful and informative. I am a full-time marketer and I know how important email list is. I was using Aweber as my primary email marketing tool but now I think seriously to try GetResponse as so many people praise it and achieve great results with it.

  5. Hi Ralph

    Email marketing is one of the best ways to make money online whether your selling affiliate products or your own. I particularly like that GetResponse is an all in one package, it makes the whole system seem like much better value for money.

    I have a question about the 30-day trial, does this trial give you complete access to all the training packages as this would be a great way to get my head around all the possibilities that this system offers.

    • Hi Dominic, thanks for stopping by at my site. Yes, the 30 day trial gives you access to all of the training. Not only that, but you also get access to the automated funnel system.  

  6. GetResponse email marketing looks like a really nice option to manage emails and get sales. It includes pretty much all that I need for my business. Thank you for your description.

    Also, I like that I can use it for free for 30 days. Which plan at getresponse do you think that gives you more for your buck? I’m kind of uncertain of which one to choose.

    • Hi Gabriel,  I would recommend starting with the $15 a month option until you build a list of 1000 subscribers. Thanks for visiting my site!

  7. You know,

    I get the impression that GetResponse is turning into Click Funnel’s little brother.  Russell Brunson has set the pace for funnels and everyone is trying  to catch up.  It is interesting to see what 2020 will bring.

    I have not used GetResponse. However, it is interesting to note that they are updating their services on a regular basis. 

    For a newbie, all this choice of within the world of internet marketing can be intimidating. What to do?  Take one step at a time in the right direction. And never quit.

    • Hi Stella, and thanks for stopping by.  Yes, ClickFunnels may have set the stage but they don’t have an autoresponder and they cost $100 a month!

  8. Great write-up on GetResponse. I personally am a huge fan of GetResponse and I highly recommend it to anyone looking to build an email list. Plus, they’ve been around forever and have built up a solid reputation in the industry and I notice that within the last year or two that they’ve made some major improvements. As you said, it doesn’t matter who you are, you need to give GR a try.

    • Thanks Nate! Yes, very true, they have really made some awesome advances in the past 2 years. I have been enjoying their services for quite some now and am totally excited about the new automated funnel. 

    • @Nate, have you already tried autofunnels? I don’t have GR yet but I’d consider it for this feature if the experience is good.

      • hi Kat, yes I have definitely tried autofunnels and absolutley love it. It is very easy to use, unlike other funnel software systems that I have tried.


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