Is Clickbank University A Scam – Should We Stay Away – or What?

I have actually been asked this question a few times. One person asked it this way. ” Is Clickbank University a scam or what?”

I can hear the tone in his voice, even though it was from a Facebook chat box. The reason he asked me this through my Facebook chat is because I was involved in a conversation in the Facebook Group of Clickbank University itself at the time. This individual was a little upset by the answer to a question that was asked in their Facebook support group.

Yes, I was a member of the Clickbank University 2.0. So this review is from firsthand experience. Let us take a close look into what Clickbank University actually is, and address whether it is a scam or not.

The Clickbank University Review Summary

Name: Clickbank University 2.0The Clickbank University Review Summary Chart

Founders: Matt Hulett, Adam Horwitz & Justin Atlan in 2013

Website URL:

Price: $47/month + $594 Upsell

Products and/or Services: 85 out of 100

Training: 87 out of 100

Technical Support: 90 out of 100

Tools and Resources: 88 out of 100

Community Support: 75 out of 100

Summary: I believe, overall, Clickbank University 2.0 offers a good quality product. It does provide useful tools and training helping marketers create their own digital products to sell on Clickbank and earn an income doing so. They do attempt to provide training and support helping marketers to choose and market already existing Clickbank products, however, the training and support is a bit limited and outdated.

For the marketer who wants to simply market Clickbank products already in the marketplace, they not given real direction and guidance in my opinion. It seems they spend a great deal of time and energy focusing on selling their high ticket upsell which they do not reveal to you upfront. So you may want to be aware of that. Overall Rating: 85 out of 100:

Recommended: Yes

Since Clickbank University is mainly for marketers who want to create and sell their own products on the Clickbank Market place. If you are not interested in creating your own products, but are more interested in learning how to promote a multitude of already created affiliate products (affiliate marketing), then below is my #1 recommendation:


What Is Clickbank University 2.0 About?

Clickbank University 2.0, AKA CBU 2.0, is a revised edition of an online training platform that is designed helping both potential affiliates marketers and potential vendors make money from the Clickbank marketplace. They offer this training as an advantage since it is promoted within Clickbank itself. If you understand what affiliate marketing is, you no doubt know that Clickbank is one of the largest affiliate marketing networks for selling digital products and services.

The training platform is divided into two different training tracks:

  • Product publishing
  • Affiliate Mastery

The product publishing track:

Is an 12-week training course designed to teach people how to make money creating their own products, place them on the Clickbank marketplace and then promote them themselves in addition to having other affiliates promote them as well. This allows you to reap the benefits of having other affiliates promote them for you, creating additional potential income.

This course is taught by Justin Atlan who generated his first million dollars as a Clickbank publisher with his own products.

The affiliate mastery track:

Is an 8-week training course designed to teach people how to market other peoples products that are already placed on the Clickbank marketplace through a process known as affiliate marketing.

This course is taught by Adam Horwitz. Adam is known for making his first 6 figure income specifically selling Clickbank products when he was just 20 years old using other people’s YouTube videos to promote.

Now, as a side note, this is one aspect that inspired me to join the Clickbank University. I was very interested in learning how to use Adam’s techniques. I will discuss this later on this the review.

Is Clickbank University A Scam or What_sign up video


Tools And Training Included With CBU 2.0

12 Week Vendor Training

When I first joined Clickbank University 2.0, I was mainly interested in the affiliate training, but I wanted to go through this course as well because I had heard it was excellent training, and I do have to agree, this was the most detailed training of all the available training.

Here is a snapshot of what you get access to: Is Clickbank University A Scam Or What_picture of Justin

  • Week 1: How everything works: Set up for success
  • Week 2: Fining your perfect product
  • Week 3: Creating your avatar
  • Week 4: Course content creation and outsourcing
  • Week 5: The perfect upsell to maximize sales
  • Week 6: High converting sales copy
  • Week 7: The “easy” VSL (Video sales letter)
  • Week 8: Finalizing your product using the builder
  • Week 9: Getting up on Clickbank
  • Week 10: Joint venture managing
  • Week 11: Split testing
  • Week 12: Scaling up your business
  • Bonus: Selling high ticket products on webinars

Now this training was pretty extensive and I do believe if I had followed through on the training I would have learned all I needed to know to create my own products. But, my interest was more on selling other peoples products and focusing on the marketing end of things.

In my opinion, being a Clickbank vendor requires more advanced knowledge of affiliate marketing. This is not something the “newbie” should start with. So, if you are an experienced marketer and you feel you are ready to create your own products and take advantage of the Clickbank marketplace, then I would highly recommend Clickbank University 2.0.

That being said, let’s move on to the Affiliate marketing side of things.

Here is a brief walk through video of Clickbank University 2.0


8 Week Affiliate Marketing Training

This was the course I was most interested in when I joined the community. This training is more geared toward learning how to sell other peoples products that are already on the Clickbank marketplace as an affiliate.

The advantages of this approach is that you don’t have to create your own products and you can pick products that you know are selling well on Clickbank.

For this course, here is a snapshot of what you get:Is Clickbank University A scam or what_picture of Adam

  • Week 1: Introduction
  • Week 2: Affiliate marketing concepts and Clickbank navigation
  • Week 3: Choosing a niche and finding products to promote
  • Week 4: How to create a sales funnel using capture pages
  • Week 5: Writing and outsourcing content for your email list
  • Week 6: Basics of email marketing
  • Week 7: More email marketing concepts
  • Week 8: Scaling up your business
  • Bonus: Affiliate promotions

So, based on my experience with this part of the training I would have to say I was a bit disappointed. I am not sure if it was because I had knowledge of a lot of this material from other sources (mostly free sources) or if my experience level was beyond the course.

Because this training was regarded as high quality training, I may have had too high of expectations. I felt that the course was a big sales gimmick for the Clickbank builder upsell. I will discuss this in more detail below.

Since affiliate marketing is all about building an email list through capturing emails, I thought this part of the training would be more detailed, but, again, it was all about selling the CB builder upsell and for the price of this training, I felt I shouldn’t have to pay to get pitched on a product.

If you are mostly interested in learning how to sell affiliate products, I would highly recommend Wealthy Affiliate. You will get everything you need to be successful with affiliate marketing and NO UPSELLS!

Live Weekly Q&A Webinar with Justin And Adam

Justin and Adam offer a Live weekly webinar that allows paid members to
ask any questions they might have. These webinars are
recorded so that any member can watch them at a later date that may be more convenient for them.

The thing is, if you are new to affiliate marketing, you may not know what questions to ask. These Webinars are not based on any specific training so there really isn’t a huge amount of value here.

One of the things I was looking forward with this training platform was a structured step by step program that would teach me what I needed to do in order to be successful in affiliate marketing. The live webinars that I went to did not give me this step by step format that I was looking for. Instead, is seemed very chaotic and unstructured.

I also got feedback from the Facebook group that I wasn’t the only one who felt this way. Other marketers that were less experienced than myself were even more confused that I was.

ClickBank Builder (Here Comes The Upsell)

OK, so here is where the program starts to rub me the wrong way. Not only are you not told upfront about that fact that they really don’t support you on the affiliate side unless you purchase this builder software package. I am not saying it is not of good quality because it is. But, it is certainly not worth the $595 they are asking for it. At least as far as using it to sell affiliate products.

The builder is a great tool if you are using it specifically to create and market your own products. The thing is, that in order to really get involved with creating your own affiliate products, you really should not be at the beginners level with affiliate marketing. This is more of an advanced marketer project and not conducive to the beginning marketer.

If you want to use a builder like this (which you should) to market other peoples products, you can purchase a good WordPress plug in that will give you the same features and benefits. There are several high quality plugs ins that you can purchase for less than $100 one time purchase.

Not only that, but the affiliate training provided by Clickbank University 2.0 doesn’t really show you how to build a capture page other than what you would get if you paid the $595. In other words if you wanted to learn how to do that, you have to take the upsell.

This is ridiculous in my opinion. I felt while going through the training and webinars, that I was constantly being driven to purchase this product. I was paying for a constant sales pitch!

Private CBU Facebook Support Group

For the support part, you’ll have access to the Clickbank University Forum as well as their private Facebook group. The activeness and engagement within the forum and the group are OK, but not great. Mainly because the members don’t seem to be real enthusiastic about the community itself and are constantly asking other members how they really make money online, rather that talking about the methods taught in the course.

I don’t think I saw Adam and/or Justin even one time while I was participating in the group.

Overall the community support is average at best. The Community I below to here

Pros and Cons


  • Clickbank University was created by Clickbank.
    • Clickbank itself is a reputable affiliate network so the idea of being trained by the same platform is appealing.
  • They do offer a 30-day money back guarantee, so if you try it and don’t like it, you can get your money back.


  • Not newbie friendly.
    • As I mentioned above, Clickbank University seems to be geared more toward the more experienced marketer who would be interested in creating their own products and then promoting them on Clickbank.
    • If you are interested in selling other peoples products as an affiliate marketer and get real valuable training, then I suggest starting the best free affiliate marketing training here.
  • Clickbank Builder (beware!)
    • Clickbank builder is a good piece of software and it does provide a good platform to create your own products, however, a good page builder does not have to cost as much as Clickbank Builder costs. The cost is highly inflated. Like I mentioned before, you can get a real good page builder plugin for less than $100 elsewhere.
  • Low quality Training
    • the affiliate marketing training is very week and not very detailed at all.
  • Only paid traffic training is covered.
    • As I mentioned above, when I first joined the program, it was advertised that Adam was using a special YouTube method that was responsible for helping him earn his first six figures online. However, this training is never offered. They only real traffic training that was covered was Facebook pay per click and Instagram Influencer advertising which also cost money.
  • I have seen many webinar hosted by both Adam and Justin, and most of them involve a big sales pitch at the end. The training I am mostly interested in is good solid training that has a specific purpose that does not involve being pitched to buy a product. These webinars all seem to build up to a big sales pitch at the end.


So, in conclusion, let’s answer the original question. Is Clickbank University a scam or what?

I do not believe Clickbank University 2.0 is a scam. I think overall it is a legit program. As mentioned before, if you want to be a vendor for Clickbank, then this is a program you should check out.

If you are interested in learning how to make money online as an affiliate marketer selling other peoples products, then you should check out my review of Wealthy Affiliate here.

So, my overall rating of Clickbank University 2.0 is:


10 thoughts on “Is Clickbank University A Scam – Should We Stay Away – or What?”

  1. This seems like a pretty good program to join ifnuoie looking to learn how to create a product.

    Back in the day I loved using clickbank all the time as they seemed like a legit company — so it’s good to know they made a program to help people out.

    Have you personally purchased this program, and if so didn’t it help increase your conversions ?

    • Hi Michael, thanks for stopping by my site. Yes, I have purchased the program and was a member for a few months. It did not help increase my conversions. It wasn’t untill I went through the training at Wealthy Affiliate did I start seeing good conversions. 

  2. Like you, I also think that the upsell is not worth the price that they are asking for it. I wonder if the upsell also comes with the 30 day money back guarantee? That’s the higher price so if I can’t get my money back on that, then that’s a big problem.

    If they also only cover paid training then I do have concerns because though it can be considered an investment, it is not good for newbies to start out that way. Not only does Clickbank ask for $594 for this, but also ask them to cough up money for Ads. And they don’t come cheap.

    Ads do come with better and faster ROI, but there is a lot of trial and error. As a newbie, you can lose a lot of money if the Ad is not done properly.

    • Hi Reyhana, thanks for the feedback. Yes, I totally agree with you. I don’t think the 30 money back guarantee specifically applies to the upgraded product. Also, you are correct about paid advertising. It is certainly not for newbies to try. I noticed that they speak a lot about paid Facebook ads, which are, not only expensive, but they are less and less approving capture page type of ads, so it is not realy easy to get ads approved. I think the best type of traffic is organic traffic generated through SEO (which is free). They do not cover any type of SEO training at all. 

  3. Wow, I’m very happy to found your review on Click Bank University. You have provided the detailed review on ClickBank Unversity with all details. Thanks. I think now I’m gonna try Click Bank University.

    • Thanks for the feedback Deraj! Sure, go ahead and give it a try, especially if you want to learn how to create your own products. Otherwise I would recommend going through the training at Wealthy Affiliate.

  4. Hello and thanks so much for sharing this post on Clickbank. I have heard about ClickBank many years ago and its success stories of helping people to have online success and live their dreams. But I must admit however that to be a part of this program is so expensive and many people can’t afford it there are the pros and cons but I believe that this program has something to offer.

    • Hi Norman, thanks for the feedback. Yes, they have something to offer,especially if you are interested in becoming a Clickbank vendor and you want to create your own product. But, if you are interested in learing how to sell other peoples products and learn about all of the opportunities in affiliate marketing, I would check out this review

  5. Thanks for the review on Clickbank University. Somehow I ended up on an email list that is promoting it but I never really paid much attention to what it was about.

    It looks interesting and I may consider creating my own product.

    I just want to confirm that I do not need to buy their page builder in order to have success with the course?

    • Hi Chris, you do not need to purchase their page builder to succeed with their course as a vendor. You can create pages with other software that is more cost effective. So, I would recommend Clickbank University in that case, however, if you want to make money selling affiliate products, I would recommend Wealthy Affiate. They are free to join and the training is awesome. 


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