What is Now Lifestyle

This is certainly a valid question since there is a huge amount of information regarding the opportunity Now Lifestyle. Unless you have been living under a rock you have most likely heard of this company by now. So, what is Now Lifestyle? Is it a legitimate business opportunity, does it have decent products and services, or is it a complete scam?

In this post I will try to answer these questions in great detail. I will give you as much information about the products and services available, the owner of the company, as well as the opportunity itself. This review will cover as much detail as possible so that one can have All the necessary information to make an informed decision whether it is worthwhile to try either one of their products and services or the opportunity it offers as a business.

I would like to start off by saying that as a business opportunity, Now Lifestyle follows the path of a “funnel first” list building strategy, as apposed to the “content first” list building strategy. It teaches the strategies within that particular business model. If you want to know more about these two types of strategies and the differences between them, feel free to read my article entitled “best email marketing strategies” here.

Rankings and Overview of Now Lifestyle

Name: Now Lifestyle
Website: www.nowlifestyle.com

Price: Free Membership (FREE, Sign Up Here), Re seller ($49 per month), (various other upgrades)

Owner: Joel Therien

Products and/or Services: 4.8 out of 5.0

Training: 4.9 out of 5.0

Support: 5.0 out of 5.0

Overall Rank: 4.9 out of 5.0

Now Lifestyle, Product and Opportunity Overview

Now Lifestyle is a unique business opportunity in that they are not really a true MLM nor are they just an affiliate marketing company either. They are actually a hybrid of both. In fact, they are a hybrid in two different ways, let me try to explain.

In the first type of hybrid, Now Lifestyle combines an MLM like pay structure with a variety of affiliate products that can stand on their own right. This makes it unlike a lot of other MLM types of opportunities. The advantage of this is that it doesn’t fall under the realms of a ponzi like system. This is very important from an industry standpoint, especially when we here of companies like Digital Altitude getting investigated by the FTC and other companies who are constantly under scrutiny of the SEC (Security Exchange Commission). These agencies try to pinpoint companies that can only survive by recruiting new members into the system, and have no REAL product or service to sell, which really is what a Ponzi scheme is.

With Now Lifestyle, it is different because they have products that sell for their product benefit, which is geared toward the health and fitness industry, in addition to offering up to 90% affiliate commissions for recruiting and additional affiliate commissions for selling the products themselves. We will cover the details of the compensation plan in another section.

This brings us into the second type of hybrid. Now Lifestyle bridges together two types of products to the table,

  • Physical products, and
  • digital products.

Physical products

Their physical products include a natural dietary fiber supplement known as Eliminate, Whey protein powder (comes in two flavors) and an energy booster supplement known as Elevate. The interesting thing about these physical products is that they are priced very competitively, which is unlike many other MLM’s in similar industry’s that over inflate their prices to pay their affiliates. Now Lifestyle does not charge more than regular retailers of similar products. So, it would make sense for someone to order products without being involved in the opportunity itself. This adds value and overall integrity of the company.
For more detail on the physical products watch the video below:

Digital Products

Now Lifestyle offers a variety of digital products to its affiliates. In this summary we will cover what is included in the standard re seller package ($49/month), they include:

  • the 7-minute workout exercise routine and personalized diet plan for up to 5 members
  • A fully functional auto-responder that allows up to 50,000 subscribers
  • a variety of capture pages and marketing funnels for products and re seller program (new funnels come out regularly for variety)
  • A fairly good internet marketing training program (from top leaders)

Now Lifestyles digital products include an autoresponder known as Send Shark, pre-built funnel pages for marketing their physical and digital products and a host of internet marketing training.

Pros and Cons

As with any product or program there are always some pros and cons to discuss. I will try to list these, although they are not in any particular order. As with any marketing endeavor, one should note that you get out of a company what you put into it. I am not a big fan of so called, “push the easy button” when it comes to marketing online. This is the WORK AT HOME industry. It is called WORK for a reason. Notice how it is not called “do nothing at home” industry.

I only say this because I have been in this industry a long time and I still find people who think that they should get paid to simply do not much of anything. I realize there is plenty of hype in this industry, but one should be smart enough to realize it does require hard work and, most of all, consistent work for one to be successful at anything worthwhile in life.


In general Now Lifestyle is a sound company and provides value to its customers and affiliates. The owner has a passion for what he does and he does seem to truly believe in his company and the value that they offer.

Pro 1 :

There is a good solid product line that is not overpriced and offers good value to its customers.

Pro 2 :

As with all of Joel Theriens companies, there is very good support and they offer a live chat system along with a ticket support system.

Pro 3 :

Although there is a high ticket product available, the company doesn’t penalize you for not “going all in” like many other companies do


The only reason I even list cons for Now Lifestyle is that they teach and embrace a “funnel first” strategy to list building. As many of you who follow my blog, I am not a big fan of the funnel first strategy. I believe one needs to add valuable content before trying to sell a product or service. But, as far as these types of programs go,

That being said, Now Lifestyle is one of the best companies I know of that use this business model, and, just keep in mind, many companies use this “funnel first” strategy. It’s just that Now Lifestyle (NLS) is one of the best one out there, in my opinion.

Con 1:

NLS teaches the “funnel first” strategy of list building

Con 2:

Because they use the “funnel first” strategy, the opportunity end of the program requires a lot of traffic to enroll affiliates to join. Many free members join, but you do not make money from free members joining. Only a small percentage will upgrade to the re seller level.

Now Lifestyle, the owner

It would be more appropriate to discuss the owner of NLS, Joel Therien, before discussing the details of the products and services. This is because it is his history, passion and background that has led to the products and services offered at NLS. As many of you may know, Joel Therien is also the owner of the well-known hosting company GVO (Global Virtual Opportunities).

Joel is very well-known in the Network Marketing/internet marketing space. GVO has been around for over 15 years and is the hosting choice of many well-known top internet marketers.

The best way I know of to help you understand his story and mission is to let you see him in action. Yes, that is right through the awesome technology of video. Watch the video below to get the details of his story and mission with Now Lifestyle:


Now Lifestyle, Details of the Standard Products and/or Services

We covered the general overview of the products and services of Now Lifestyle above, but I would like to get into more detail in this section.

As we mentioned before, NLS is a hybrid in that there are really two sides to the business. Even when you log in to the back office, on the dashboard, you see a health section and a business section. This allows the affiliate to either focus on selling and earning commissions from the health and fitness products to people in the health niche, or to focus on selling internet marketing products and the business opportunity to people who are more interested in the make money online niche.

This adds total diversity to the affiliate marketer.

So, what is the product or service being offered at NLS?

Well, in general, they are products that help with obesity and diabetes. The product line includes a health supplement line of physical products that include:

Whey Protein:

What is Now LIfestyle_Whey Protein

Eliminate Natural Fiber:

What is Now Lifestyle_Natural Fiber

Elevate Energy Booster:

What is Now LIfestyle_Elevate

So, what is the price point for these physical products?

For a months supply of all of these supplements, you are looking at about $150. If you are familiar with these types of products or have been to retail stores that sell such products, or even Amazon.com, you will find that they are fairly priced, which is not the norm for typical MLM companies that over inflate their prices so that they can pay their affiliates commission.

Now the other products offered within the health side of things include an exercise program that claims to drop the pounds and promote overall health and well-being is what is known as the “7-minute workout”

This workout routine includes the principle of working out 7 minutes a day, three days a week in a ten-day cycle and then you repeat. It is essentially 1 day on, 1 day off and then repeat the process. You will also get an individual meal plan and exercise routine based on your personal profile for up to 5 members of your choosing for the price of $50 a month.

For full details of this product line watch the video below. This gives you all the details:



Top Tier Products

I found it necessary to add a separate title for the top tier products offered at NLS. These products off huge value as well as provide a way for experienced marketers to earn top tier commissions. Many top marketers want to market in the top tier internet marketing niche because it offers very high commissions. The idea is that if you are going to use paid traffic, you may as well make high commission per sale. Below is a list of NLS’s top tier product line with details in the following images.


As you can see, there are a plethora of top tier products to choose from. If you were to purchase all of these separately it would be way more expensive then if you were to purchase them together in one package. Yes, of course, NLS offers all of these top tier products together into what is called the Masters Package:


This masters package can run anywhere from $1000 to $1500 depending on whether they are having a special or not. NLS is a fairly new company, so I imagine the price will settle out at around the $2000 price at some point. This masters package includes all the top tier products you see listed above and is contained within what is called NLS university.
The price point may seem high, but upon a lot of research, I realized that this could be considered a good price if you compare it to a college education. There are many affiliates who generate yearly incomes in the six figures so, it could perhaps be considered a career level education.

Plus keep in mind there is a demand from experienced marketers for companies like NLS to offer these types of top tier products so that an affiliate has the opportunity to earn high commissions.

Now Lifestyle, Details of the Opportunity

Now that we have discussed the product side of things, let’s discuss the business opportunity.

One of the things I really like about Now Lifestyle is that it is a rather simple business to promote. Plus it comes with all the tools you need to promote it with. Unlike a lot of other business models that use the “funnel first” strategy, NLS gives you all the funnels, capture pages and, of course, an awesome auto-responder that you need to efficiently promote the opportunity with.

What’s more exciting is that the pages change all the time, so that you are not promoting the same pages as all the other affiliates. Many top marketers in other companies create their own pages and funnels using expensive software leaving the newbie stuck promoting replicated company pages, therefore, not obtaining the success of the experienced marketers. This is not the case with NLS. Plus the funnels they continue to create, are created by top marketers and are of the caliber that convert. Which is what is needed if you are going to utilize this strategy of list building. This is one program that can certainly help one build an email marketing list very quickly indeed.
As mentioned before, an affiliate can earn commission from selling the physical products when one of their members orders a product from within their back office. The idea here is that if someone is going to order supplements anyways, why not order from their own business, right? When they do that, their sponsor receives the commissions. Plus, their sponsor also receives P of your membership fee (for the re seller package, that would be $25/month residual income).
In addition to this commission, an affiliate can receive a downline commission that goes down many levels. To get complete details of the compensation plan, what the video below.


There is also a top tier product line that is offered at NLS. It allows the affiliate to receive larger commissions if they are a re seller of these top tier products. This allows one to receive $500 to $750 per sale. Details of this can be found by viewing the image below:


Who is Now Lifestyle for?

This can be a very interesting question indeed. As mentioned several times, Now Lifestyle is really a hybrid type of business in that it appeal to two different niche markets.

  • Health and Fitness
  • Make money at home

That being said, NLS is for people who are interested in losing weight, improving their overall health and fitness, lowering their risk of getting diabetes and a host of other health and fitness benefits.

NLS is also for people who are interested in making an income from home. It provides a “business in a box” type of program that includes all the standard list building tools necessary to grow an email marketing list that is so crucial to working this type of business model.

NLS is also for the experienced marketer who is looking for a business that has an established business owner who has proven to operate a legitimate work from home business and is interested in building a profitable email list to market to.

My Final Opinion of Now Lifestyle

Overall I believe NLS is a sound home based business. It is owned by an experienced internet marketer and health and fitness trainer who has what it takes to provide the necessary resources for both the health and fitness niche as well as the work from home niche.

Joel Therien has a proven track record for paying affiliate commissions for the past two decades and runs one of the most recognized hosting companies in the industry. He is welled known amongst the industry and overall has a good reputation. I have no real negative things to say about NLS, except that I prefer the “content first” model to list building.

This does not mean, however, that a marketer cannot utilize the necessary skills to provide good content by running a good content based website and providing value and then promoting NLS as well. The company certainly has a good product line for both niche markets.

If you are interested in learning how to use this “content first” strategy for any business review this business model by reading my

#1 recommended training program here.



What Is Now Lifestyle_ Legit


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